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  • Milind Borgikar

Digital out-of-home (DOOH) advertising trends 2019

Updated: Oct 3, 2019

Digital out-of-home (DOOH) is developing at speed. Yet, like every advertising channel it is undergoing disruption. There are new players challenging established brands, and out-of-home (OOH) networks are expanding digital signage as fast as they can. The trends defined in this article are some of the most important.


Building on the success of OOH

Out-of-home advertising offers a brand safe environment, with unparalleled viewability. Unless something is physically blocking the screen, all ads are 100 per cent viewable. What percentage of digital display ad inventory can honestly make such a bold promise? What’s more, a Nielsen study showed that OOH provides the highest rate of online activation per dollar of any offline media. Add data feeds, video, and programmatic capabilities to the mix, and digital out-of-home is an unbeatable offering.


Building on the success of OOH

Out-of-home advertising offers a brand safe environment, with unparalleled viewability. Unless something is physically blocking the screen, all ads are 100 per cent viewable. What percentage of digital display ad inventory can honestly make such a bold promise? What’s more, a Nielsen study showed that OOH provides the highest rate of online activation per dollar of any offline media. Add data feeds, video, and programmatic capabilities to the mix, and digital out-of-home is an unbeatable offering.


To conclude…

Digital out-of-home is growing in importance for digital advertisers. Indeed, with so many positive integrations, and links with new or existing technologies, it offers exciting possibilities. More and more advertisers – local and multinational – will embrace the format too.

One way of making the most of this change will be by having the right format agnostic technologies at your disposal. The CabAd creative management platform offers the ability to produce display advertising from the smallest screen to the very biggest. Ensuring your out-of-home campaigns sync with your display and social ones has never been easier.

If you would like to find out about the different ad formats CabAd supports, then send a mail to milind@cabad.in.


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