• Milind Borgikar

Power of transit media

Updated: Oct 3, 2019

Where do you advertise when you want to reach everybody? Transit advertising--placement of print ads on buses and other vehicles and in bus shelters and train stations--is an important medium for reaching an audience of all ages, backgrounds and incomes. You are not just addressing riders with these "moving billboards." You are reaching families and professionals in their vehicles, students shopping or right on campus, and tourists finding their way around town.

Why Use Transit Advertising?

  • You can't zap it.

  • You can't ignore it.

  • It can't be turned off like television.

  • It reaches drivers and passengers no matter what radio stations they're listening to.

  • The colourful, innovative designs demand attention.

  • You have exclusivity in your space.

  • It delivers a varied audience.

  • It offers flexibility of ad size and location.

Designs and Schedules

When considering your design, treat the signs as moving billboards. People won't have a chance to look at the message for a long period of time, so use bright colours to attract attention and simple ideas with just a few words for effective transit advertising.

If you plan on being a regular transit advertiser, write an email to milind@cabad,in about placing an ad in the next batch of schedules. Schedules are usually updated monthly, so if you decide to do this, use a generic ad that won't become outdated over that period of time.

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